Certified Web Analytics Consultant

Proud to say that I [Drew Schug] completed the Web Analytics Certification course from Market Motive and am now a master certified Web Analytics Consultant. While I graduated with the Top Gun Award (Top of the Class), this was by far one of the most challenging courses I have taken in my adult career. Taught by leading professionals in the space, Avinash Kaushik and John Marshall, focused the Web Analytics class on working at the executive level to craft a measurement models that fits with real business needs. One of the unexpected features of the course was that I met some really great people in my class and was able to network with them. By far this was one of the closest experiences I have had to a real world college course.

What the Web Analytics Course Was and Was Not
The Web Analytics course did not cover the plethora of web analytics tools, like Google Analytics, Adobe Analytics or other tools that are out there, but covered the chief principles of understanding what really moves the needle and makes your business improve.  Web Analytics is defined as “the gathering and analysis of a variety of metrics”. Metrics and Dimensions are collected with tools like Google Analytics, Adobe Analytics among others. Good platforms track traffic and visitor behavior from a variety of sources. By performing a proper analysis you can discover which of your tactics and strategies are most successful, so that you can make data-driven decisions about your marketing and your business.

Good KPIs Small Medium Large Businesses. Broken out by Acquisition, Behavior and Outcomes

Good Key Performance Indicators (KPIs) for most businesses. Source: Avinash Kaushik, Market Motive

How Does Web Analytics Help My Business?
Clients may wonder, how does this benefit me? As mentioned before, you should do your strategic Market research before performing tactical decisions. This includes defining your business objective and tying them to Goals on your website.  One of the most important, simple, concepts is to create a Digital Marketing Model (DMM) or Web Analytics Marketing Model (WAMM). Creating a DMM/WAMM helps create a simple measurement model and ties them to Business Objectives, Website Goals and Key Performance Indicators. Once you figure out what really matters to the business, you become a lot more focused on what really matters.

Other Key Web Analytics Elements Covered in the Course

  • Segmentation of data by search engine, channel and
  • Dashboards and Reporting
  • Collection of Data concepts
  • Social Media Analytics
  • Making Web Analytics Data Actionable

What Next?
Market Motive teaches the right strategies and tactics for professionals interested in Web Analytics. I’m excited for the benefits this knowledge will bring our clients and look forward to how it improves business for clients and my own business.

Certified in Web Analytics, Online Marketing, SEO and Conversion Optimization from Market Motive

Avinash’s Digital Marketing Model
Market Motive Web Analytics Course
Web Design and Analytics


Internet Marketing Fundamentals Certified

Super excited and privileged to be taking the Market Motive Internet Marketing Courses.  I (Drew Schug) received my certificate for Internet Marketing Fundamentals today. The course covered 6 topics. SEO, PPC, Conversion Rate Optimization, Social Media Marketing, Web Analytics, and Mobile Marketing. While a lot of this has been review, I picked up a few […]

Continue reading...

New Google Analytics Dashboard and Keywords (Not Provided)

Google Analytics Acquisition Panel

This article is not a rant about Google Analytics using keywords (not provided), but about moving forward with the alternate view if you are connected to Google Webmaster Tools via Analytics and the future. If you have Google Webmasters connected, there are some cool views you can do with the keyword data from there. While […]

Continue reading...

4 Reasons Why Your Business Website Needs a Bio

I was recently asked by a client why they would want to put their biography on the website. They cited that they didn’t think anyone cared who they were and just wanted their software. I scoured the web for a quick search on this subject and surprisingly didn’t find too many answers. I receive questions […]

Continue reading...

Web Design & Marketing Article Recap July 12, 2013

Below is what happened in Web Design, Analytics and SEO recently, as found interesting by Drew Schug from other places around the Web. A little bit old and a little bit new, and a lot of Analytics this time around in the web design arena. Found myself starting to use Status Board more and more for […]

Continue reading...

Market Research Before Web Design and other Tactics

Often times I get asked to “design a web site” or “do some SEO” or “Run Adwords”. What businesses don’t always realize is that doing a little bit of market research before they embark on revamping their web design or starting an Adwords campaign can move the needle much further than if they just start out […]

Continue reading...

NIA Logo Design

Logo Design for the National Insulation Association

The National Insulation Association (NIA) came to me in late 2012 with the desire to freshen up their brand by updating the old logo. They wanted to bring the logo design into the 21st Century and have something that unified the brand, which is spread across the United States. There are numerous benefits to insulation […]

Continue reading...

Logo Design

Logo for Bozeman Business

Mallon Plastering, Bozeman MT Logo & Identity Design: Creative Direction, Design and Consulting I loved this logo design for Mallon Plastering in Bozeman, Montana. Becki and Jeremy (“Scooter”) Mallon have such a great eye for detail. We went through 3 rounds of logos before one was dialed in. We “Saul Bassed” some corners, defined some details, […]

Continue reading...

Why Filter Out Known IP Addresses in Google Analytics

Filtering out your company’s IP Addresses in Google Analytics just means your employees and businesses are not getting tracked in Google Analytics. We have some clients who stay up late in their pajamas and Google themselves until they turn blue. So we like to filter out website traffic from their team, as it can greatly […]

Continue reading...

Landing Page Design for PPC

Landing page design, programming and copy written for mobile application focused on multi-level landing pages and conversion. This project focused on reaching a wide number of industries including restaurants, retail and health care users. We designed this page to convey trust, credibility and breadth of reach. The platforms used were Bing and Google Adwords for […]

Continue reading...