Please Stay On The Lawn

Managing your brand in a community of followers, fans, friends and your relationship with them can be a difficult task. @jaffejuice offers up a great post about managing your brand and how you should Continue Reading

What is Your Mission?

Notice I left out the word statement in the headline. When a person or business creates a mission statement it should mean they are on a mission. It means they are doing. All to often the written Continue Reading

Verizon ad campaign mimics the iPhone ad campaigns

Verizon's recent ad campaign takes shot at the Apple iPhone and AT&T. Apple's "Their's an app for that" versus Verizon's "Their's a map for that" which specifically touts superior coverage of it's Continue Reading