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New Website Design

wordpressWell it’s been 5 years since I’ve been in business, and the old saying of “The Cobblers Kids Get No Shoes” is quite true. Over the last 5 years, I have worked on improving a lot of other people’s websites and very little on my own. Needless to say this has been in the works for quite some time and finally made a push to make it live. It uses a WordPress backend and still needs more content to fill out the edges. But here are some notes:

Why WordPress?

WordPress is an amazing web design tool that allows you  I’ve migrated my website over to a new design and incorporated WordPress throughout. This will make updates a lot easier and I will be able to update content without getting into too much code. But here are some other bullet points:

  • Time is Money: As a designer I tend to try to perfect the code instead of writing more. A blessing and a curse, depending on how you look at it. But this allows me to write more and not focus on re-designing my site every chance I get.
  • Blogging Features. Inbound marketing is the future, if you aren’t creating content for your audience on a consistent basis then you are losing traffic. While I like to write in Markdown, WordPress makes it easy to add a new blog post when I need to.
  • Price. It’s free, but WordPress is not your typical you get what you pay for platform. It’s been around some time and is backed by a community of amazing professionals. While other platforms offer great inbound marketing capabilities, WordPress offers similar features at a price that is affordable for my small shop.
  • Search Engine Friendliness. Getting found is important, and the back end of WordPress is pretty good for getting indexed in search engines like Google.
  • Expansion. As I grow, there are a number of extensions and plugins that will allow me to grow with it.
  • Customization. Adding new features is fairly straight forward from a programming standpoint.
  • Community. Again, a great community of designers and developers back this great platform. While others have great communities, WordPress seems to get stronger every year.
  • Strategy. Most importantly, the platform allows me to focus on creating a web strategy for myself, not spending time on overly-technical tactics to get work done. I need to spend time on my clients and getting things done.

Over the last 5 years I have met some great people and worked with some outstanding and reputable companies. Within the next month I will have my new office setup and a new baby here. Exciting times, and here’s to another 5 years of serving businesses and meeting challenges along the way. I couldn’t have done it without good friends and partners. Thanks!