by Drew Schug | Apr 1, 2010 | Digital Marketing Blog
Managing your brand in a community of followers, fans, friends and your relationship with them can be a difficult task. @jaffejuice offers up a great post about managing your brand and how you should and should not handle it with your community. If you’re still...
by Drew Schug | Mar 20, 2010 | Digital Marketing Blog
Notice I left out the word statement in the headline. When a person or business creates a mission statement it should mean they are on a mission. It means they are doing. All to often the written words and the actions are different. Businesses sometimes take for...
by Drew Schug | Oct 19, 2009 | Digital Marketing Blog
Verizon’s recent ad campaign takes shot at the Apple iPhone and AT&T. Apple’s “Their’s an app for that” versus Verizon’s “Their’s a map for that” which specifically touts superior coverage of it’s...
