Notice I left out the word statement in the headline. When a person or business creates a mission statement it should mean they are on a mission. It means they are doing. All to often the written words and the actions are different. Businesses sometimes take for granted the mission and put out some great fluff that sounds good from the legal team and corporate heads but the staff doesn’t take the time to even read. Or worse the customer doesn’t know who you are. When you decide to put your mission into a statement make sure:
It is simple and easy to understand. Simplicity is best and while you can have a page of mission, the simpler you can make it – the more easy it is for your team to get it.
You can commit to it every day and not merely words that sound good. All to often you come to a website where the company’s mission is to provide the best business product at the least expensive in the cleanest environment. Is this true? If not, maybe rethink this to cover one thing, and one thing well. The clean environment and the least expensive are all part of the one thing. Is it the best service? Is it the best product? What do you want your customers walking away and saying? That’s your mission.
The mission is ingrained in your company’s culture and that the highest, lowest on the corporate ladder and all family members or employee’s in between can help achieve the mission and feel a part of it.
Reflect your mission in your brand’s online and offline presence and it will become part of your brand. If you want to provide the best customer service for widgets, how does your website reflect that? Does it?
If you can enforce a good mission from within you probably won’t need an over-fluffed outward-facing mission statement. Customers will know and respect you by your actions. Your employees, website and marketing materials will show this. Having a mission isn’t about writing. Missions are about actions. Missions are about doing.
On February 2, 2010 MacKenzie River is hosting a scholarship drive for the MSU School of Art. 20% of the proceeds will go to a scholarship. And you get a tasty pizza for lunch or dinner.
Here is the note from Jeffrey Conger
Hey everyone,
Come into the downtown MacKenzie River Pizza location for lunch or dinner on Tuesday February 2nd to support the MSU Graphic Design Scholarship Fund. On this special day any purchase you make between the hours of 11:00 am and 10:00 pm will contribute 20% or more to the scholarship fund. Enjoy hot, delicious pizza covered in cheese with delectable and savory sauce bubbling beneath the crispy and scrumptious toppings and or any other menu item. What could be better, something as fantastic as a delicious meal with friends can only be improved by the warm feeling of helping others.
It’s easy, all you have to do is skitter down to MacKenzie River on Main Street anytime on February 2nd and purchase a satisfying and savory repast. Once you have finished your delightful meal, present your waitperson with the special coupon, and voila! You have just contributed to the support of scholastic artistry! The more business brought into MacKenzie River, the more cheddar flowing into the scholarship fund. So gather up a posse of friends and come down on Tuesday.
Remember it’s a simple goal, to increase the amount of funding for undergraduate scholarships, thus keeping the best and brightest right here in Montana. It’s so easy we have attached the coupons to this email. Just print, eat and support the scholarship fund. The coupons are good for dine-in as well as take-out food during the special fundraising day.
Please forward this to all your friends. Hope to see you there!
MacKenzie River Pizza is located at 232 East Main Street, Bozeman MT. For take out orders call (406) 587-0055.
Special Fundraiser Tuesday February 2nd from 11 am to 10 pm.
With all the talk at this year’s CES about Natural User Interfaces, Apple’s iPhone, Magic Mouse and the seemingly recent mass adaptation of multi-touch interfaces, it might be time that the computer mouse finally comes to it’s demise. After all even the most environmentally protected field mice only live to be 4 years old. The personal computer’s mouse has had a long and glorious life and may have an even shorter life span with the launch of technological predators that have appeared.
So is this the year that the computer mouse dies? It makes me wonder how these technological advances in touch screens will effect user interfaces, the design of them and how people will adapt to the emerging technologies.
What will become of the GUI and are designers incorporating new usability into the designs in which they create?
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HATCH SHOW PRINT: NASHVILLE’S LEGENDARY POSTER SHOP
Reception Thursday, January 21 from 7 to 9 pm
The Helen E. Copeland Gallery is excited to announce a month-long exhibition of letterpress posters from the legendary Hatch Show Print. Truly an American treasure, the print shop is located literally around the corner from the original Grand Ole Opry building in Nashville, Tennessee. This working letterpress and design shop has been in operation since 1879 producing promotional posters for recording artists and advertisers alike. On display are 40 color prints including those for concerts by music legends such as Johnny Cash, Dolly Patron, Hank Williams and Elvis Presley as well as more contemporary artists like Frank Black. The exhibition also displays several samples of classic advertising posters created for county fairs and 50’s travel trailers, which incorporate large woodblock printing techniques. Sponsored by the Graphic Design program in the MSU School of Art, the exhibition will run from January 11 to February 12, 2010. There will be an evening reception open to the public on Thursday, January 21st from 7:00 to 9:00 pm.
Anymore I have come to appreciate the obvious. The more I read, the more I realize I have picked up or learned a lot of the items, but maybe didn’t fully appreciate the fact until someone says it in print. Here are some of my favorite links of the week. Many are obvious, but all are appreciated.
Some nice new features released from the Google Analytics Team. I am looking forward to the ability to set more Goals, custom reports as well as trying out the Alerts features. They certainly are putting the pressure on other web analytics platforms out there.
“Power-users have asked us to add even more data manipulation and analysis features to Google Analytics. We’ve been listening, and are adding the latest power features to expand Google Analytics enterprise-class capabilities.”
Okay so I admit I was a slacker yesterday. We received 6-8 inches of snow and it just finally stopped. I am going to get back on the wagon this afternoon and this weekend
Drew Schug is an independent Internet professional located in Bozeman Montana. I may not be a great writer, but I am working on it. These are the thoughts that populate my brain.
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