Category Archives: Branding

Going to Borders made me think about branding and how deeply discounted coupons are so bad for your brand. As consumers, we love coupons, and getting a 30-40% off on a book is a great deal. The problem with these deeper discounts, as Borders offers, is that consumers lose the desire to pay full priceContinue Reading

Great quote and article on Conan O’Brien’s his childhood goals and his own personal brand. [Conan] O’Brien sits back in his office, guitar in hand, trying to make sense of his personal and digital evolution. First he thinks it through as a performer: “The Beatles were trying to be the Everly Brothers, and they couldn’tContinue Reading

Managing your brand in a community of followers, fans, friends and your relationship with them can be a difficult task. @jaffejuice offers up a great post about managing your brand and how you should and should not handle it with your community. If you’re still thinking of your consumers as spoiled, obstreperous, immature and demandingContinue Reading

I recall a younger more innocent time when I donned a locally sponsored Little League uniform with my mesh hat and mitt that I spent 2 days oiling and molding. Then came batting practice one chilly Montana April. I was up. All my teammates were in the field, looking fully prepared to grip anything I could hit at them. Coach was pitching and threw me some “meat”