Jan 6, 2010
If I Were Redesigning My Corporate Website
As I meet with clients and discuss options for helping them with their websites. Thoughts come to mind that I usually try to convey as I picture their website as my own.
- I would invest more money in people then tools.
- I would look at how to integrate my company’s mission statement, business plan, goals and objectives into the website.
- I would decide the goals of my website before the redesign.
- I would be open to new ideas.
- I would invest time in communities, social media and online conversations.
- I would design the website for people and code it for search engines.
- I would focus my website on the end user’s needs, not my wants.
- I would realize that a website is a living breathing entity, otherwise it might be dead.
- I would do web analysis to figure out Key Performance Indicators of my current site so that I can make educated decisions before implementing new features.
What would you do differently?
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